The importance of headlines

640px-Jobcentre-plus-.jpg

“Pedo lolly pop man”.

 

That was the headline on the stick (sidebar) of one of the papers my old boss used to edit. The picture in question was accompanied by a photograph of the alleged criminal in question. Just another front page, you might think. But not that day.

 

There was two problems. The first? It was a headline that the facts didn’t support. It could have cost Trinity Mirror a lot of money, but more expensively, it could have cost someone their job – and an innocent man a lot more.

 

The page had been laid out by a sub editor working in another office. The phonecall that followed brought the office to a standstill:

 

“What the f*** are you doing? He hasn’t been convicted yet! This is a live court case! This could cost someone their job. Me!”

 

And the second problem? The editor raised his voice. “And furthermore. ..”

 

“And furthermore, LOLLIPOP IS ONE WORD!”

Leave a comment